Great content only ranks if search engines can crawl, understand, and trust your site. This technical SEO checklist covers the high-impact fixes that move rankings.
Crawlability and Indexing
- Submit an XML sitemap and clean robots.txt
- Fix broken links and redirect chains
- Resolve duplicate content with canonical tags
- Ensure important pages are indexable
Speed and Core Web Vitals
- Optimise and compress images
- Minify CSS/JS and enable caching
- Improve LCP, CLS, and INP scores
- Use a CDN for faster global delivery
Mobile and Structure
- Ensure a fully responsive, mobile-first design
- Use clean, descriptive URLs
- Add structured data (schema) for rich results
- Maintain a logical internal linking structure
Monitor and Maintain
Technical SEO is ongoing. Use Search Console to track coverage and Core Web Vitals, and re-audit regularly. Our team can run a full audit and implement these fixes for you.
Frequently Asked Questions
What is technical SEO?
It is optimising the technical foundations of your site — crawlability, speed, mobile-friendliness, and structure — so search engines can index and rank it.
How often should I do a technical SEO audit?
At least quarterly, and after any major site change, to catch new issues before they hurt rankings.
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