Search & Display Ads
Appearing exactly when someone is looking for what you sell.
PPC · Google Ads · Shopping
PPC & Google Ads
Paid ads are the fastest way to get in front of buyers — and the fastest way to burn money if nobody is watching the numbers closely.
Your accountYou own it, and keep it if you leave
Full visibilityEvery pound of spend traceable
ROI ledBids set from customer value, not guesswork
Our approach
How we think about PPC & Google Ads
We build campaigns around what a customer is genuinely worth to you, then tune bids, keywords and landing pages until the arithmetic works in your favour.
No black box. It stays your ad account and your data, and you can see exactly where every part of the budget went — including the parts that did not work.
What's included
What PPC Management Includes
Campaigns built to pay for themselves.
Shopping Campaigns
Products in front of buyers who are ready to purchase.
Remarketing
Bringing back the visitors who nearly bought and then left.
Landing Page Optimisation
Sending expensive clicks somewhere actually built to convert.
A/B Testing & Bid Management
Constant small tests that compound over months.
Transparent ROI Reporting
Spend and return side by side, honestly.
Why ElayneTech
Why Our PPC Management Works
The unglamorous parts are the ones that matter.
Talk to an engineer- 01
Negative Keywords Matter
Most wasted budget goes on searches you never wanted to appear for.
- 02
Landing Pages Included
The best ad in the world cannot rescue a poor landing page.
- 03
Built Around Customer Value
Bids follow what a customer is worth, not what a competitor bids.
- 04
Your Account, Always
We build in your account so you keep the history and the learning.
- 05
No Hidden Markup
You see the real spend, and our fee separately.
- 06
We Say When to Stop
If paid is not profitable for you, we'll tell you rather than bill you.
Process
How We Manage Paid Campaigns
Set up carefully, then tuned continuously.
- 01
Value & Tracking Setup
What a customer is worth, and conversion tracking proven to work.
- 02
Campaign Build
Structure, keywords, negatives and ad copy written from scratch.
- 03
Launch & Optimise
Live with a controlled budget, then adjusted on real data weekly.
- 04
Scale What Works
Budget moved toward the campaigns that are actually returning.
Proof, not promises
View all projectsRecent work from our team
FAQ
Common questions about PPC & Google Ads
Have a different question? We reply within one business day.
Ask us anythingHow much does PPC & Google Ads cost?
It depends on scope, integrations and design complexity. After a free discovery call you get a written estimate with a price range, a timeline and the assumptions behind it.
How long does a typical PPC & Google Ads project take?
A focused first release usually takes 8 to 14 weeks. Larger builds are delivered in phases, with something usable at the end of each phase.
Will we own the code and accounts?
Yes. Source code, repositories, store listings and credentials are handed over to you, and we sign an NDA before any details are shared.
Do you support the product after launch?
Yes. Every project includes a warranty period, and monthly support plans cover monitoring, updates, fixes and new features.
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Learn moreSpending on ads without knowing the return?
We will audit your account free and show you exactly where the budget is going.